Back to basics has always been key at the house of Elsien Gringhuis - the young designer from Arnhem / Holland is known for her simple elegance and blending clean cuts with strong appeal by playing with unusual print techniques, silhouette and fabric interest.

Her new collection for Spring / Summer 2015 influenced by reigning principles of function and form which showcased at GreenShowroom's lush venue Hotel Adlon was no different.  Under the visionary title Elementary Elegance she takes fundamental pattern cutting to another level where garments adapt geometric shapes of circles and squares, erasing side seams on the way. The results are stunning, sculpture-like, coat dresses and angular tops made in fluidly silks with a strong & continuous focus on innovative print.  Long time collaborator and resourceful print designer Aliki van der Kruijs presented her method using ink sourced from printer waste, applying strong detail to sleeve and hem details.

Focusing on the timeless good looks of modern separates which can be layered up suiting changing climate conditions and combined with existing wardrobe pieces, the label clearly distances itself from the antiquated four-seasons-in-fashion model and puts emphasis on aesthetics, quality & practicality rather than trend.  Promoting a transparent production line, minimum waste & the use of organic fibers at the same time, Elsien Gringhuis gives us a strong outlook of hope how fashion can be consumed in future.

photos top & bottom:
photography: Sabrina Bongiovanni,  hair & make up: Charlotte Niketic @ House of Orange,  model: Anastassia @ Paparazzi Model Management,  prints: Aliki van der Kruijs

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