Safia Minney is an inspiration for anyone who loves clothes but is not prepared to support the fast fashion industry with their hard earned cash for the sake of low quality garments produced in sweat shops and under exhausting working conditions.
Last week the founder & CEO of Fair Trade and award winning fashion label People Tree followed an invitation by Ethical Fashion Week to Berlin's E-Werk. After taking a lift up two floors visitors arrived at the former control room of the venue that looked like one huge dash board with levers and buttons in various shapes & sizes setting the mood for sharing her remarkable story. We were ready to be switched on to a new chapter in fashion industry.
She told us that when starting her career in advertising she soon realized that her work was to motivate people to buy stuff they really didn't need or want. With a clear understanding of future challenges like constrained resources, climate change, etc and a strong sense for social issues she took matters into her own hands and started her brand People Tree.
By employing local farmers & artisans in developing countries the company helps to give back to some of the poorest people in the world whilst at the same time protect the environment by using organic as well as natural materials and craft skills.
So not only does People Tree invite you to consume fashion consciously it also offers you a great choice to buy gorgeous clothes with a strong high street appeal and a sustainable production line. Double Yay! I'd say ❤ 
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