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A fanatastic example
for promoting upcycling on an
industrial scale is Estonian designer Reet Aus who
showcased the new collection of her label UpMade at the lush Hotel Adlon,
venue of GreenShowroom Berlin.
"Our
goal," she says, "is to influence consumer awareness and to aim for
upcycling to be implemented into a regular production process." To make this happen the label
teamed up with partner Beximco, one of
Bangladesh's biggest garment producing factories, using pre-consumer
waste as source material for its accessories, gear and apparel. This
way it manages to save on average 70% of water and create 88% less CO2
emission for each new garment in this collection.
I was totally thrilled by Reet's conscious approach and clever way of combining textile left over with commercial design - the new collection include cut - about
blouses and denim dresses, relaxed unisex boyfriend jeans from 100% recycled denim and gorgeous snug pencil skirts. One of my favourite pieces is the white arrow UpShirt featuring some great pattern cutting skills for the arrow centre piece - the only way is up, I reckon!
Photography: @ Reet Aus
Photography: @ Reet Aus
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