HAPPY | New Jeans



My new year started on a fast beat collaborating on creating a catwalk look for ecological denim label sey - fashion.  The assignment was to create tops to complement the new Autumn Winter collection of organic jeans.  Tuning in with the seasons denim revival I wanted to go for a head-to-toe denim look upcycling the label's jeans styles that had been classed as damaged or factory seconds.

This was an extremely exciting project to get involved with, even more so since I've recently been thinking of solutions to re-use all the preluvd denim trousers that I have packed away in storage!  Denim is an excellent material to work with and creates beautiful and bold silhouettes - but can still be draped and generate a lot of movement.

I decided on a tunic shape drawing inspiration from the clean lines of Bauhaus architecture.  I also attempted a denim cap for the first time ever and loved re-assembling the trouser leg seams for a deconstructed but neat look.  The most exciting thing about working with organic denim is knowing that it all has been manufactured with minimal water waste and low energy consumption.  It was definitely worth it and felt really rewarding giving those jeans a new live...

The finished outfit will be shown at next week's Salonshow featured by Greenshowroom Berlin. Whoop:))  Good times!


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