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Berlin Fashion Week was hosting some great trade fairs last week where I discovered two labels producing stunning and at the same time absolutely consciously made Jeans.
Wunderwerk from Germany impressed with a authentic denim range tapping into one of the big trends this season with their bold tie-dye finishes. Their jeans are designed and produced with a minimal environmental impact in mind.
Nudie Jeans from Sweden showcased an eclectic and well developed range of crafted high quality denim pieces. The brand provides an in-depth production guide for each garment they sell on their web site. That way the customer can trace back their jeans and find exact information of where, how and by whom it's been made. The concept of breaking-in, repairing, re-using and recycling jeans is explained in great detail on their homepage and very popular with their regulars who can redeem old jeans for a discount on a new pair. The gorgeous denim rug and camper chairs are just a few upcycled products that have made a come-back out of the factory lab onto the shop floor.
Highlight of the presented collection were the customized and printed denim jackets with a reminiscent feel of retro to it - totally in tune with my current denim obsession :))
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