I find it incredibly exciting to discover modern & unconventional clothes that have been produced consciously at the same time.
So naturally I was thrilled when I met with Arvid in his creative concept store HI ON LIFE bucking the fast fashion trend.  Key to Malmö's eco-scene the shop is perched above the crowd of local supermarkets, framing the entrance of alternative mini-mall Mitt Möllan.

Inside I was keen to see the shop's first own line, a joint effort with local fashion designer Olivia Thomasdotter.  With organic mesh crop tops, super-snug ankle pencil skirts & exaggerated coats made from upcycled door matts the exclusive mini- collection explores a modern world for style minded individuals with the courage to create change.

It was fantastic chatting to Arvid whilst trying on the entire shop - personal fav: the stunning oversized, black factory coat made from sustainable cotton.  Together with his partner Malin the duo's aim is to promote the things they love most - mixing fashion, art and style with a sustainable approach.

With a great focus on creativity HI ON LIFE stocks a new generation of eco-conscious labels: playful print designs by A QUESTION OF hang casually next to bright & bold Tees by London's LAZY OAF setting a nice contrast to obsessive minimalist Kiwi brand kowtow.  And as for the lush trainers, they give key to it all. Made in Brazil, from organic fair trade cotton and veggie tanned leather Veja footwear proposes cultural change by employing socially excluded people.
Trust me, when in Malmö you deffo want to step inside this store.

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